Simplifying Qualitative Academic Research

When confronted with social phenomena, do you tend to ask questions like, “Why is that person driving 30 miles over the speed limit?” or “Why did this person leave me a voicemail instead of send a text?” If the answer is yes, then you might find yourself drawn to qualitative research.

Qualitative research helps us explore people, societies, and the relationships between them to understand the world as others experience it.

Although the journey from conceptualizing and designing to producing qualitative research is undoubtedly complex, the following five steps offer a broad overview of how to approach the intricate process using a remote work example.

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